The people have spoken and the results of New Zealand's first ever 'Cinema Census' have been collated.
Nearly 4,000 Kiwis responded to our online survey. They answered questions on all things movie-going from the straight-forward (How often do you go to the cinema?), to the moral (What do you think of illegal downloading of films?) to the downright critical (What is the biggest movie-going irritation?). The result is a picture of what New Zealand thinks about movies and the movie-going experience.
Fittingly, a 50/50 male-female split responded. All age groups are represented, with a majority (34%) in the 26-35 year-old bracket. Results are grouped under the tabs above. The last question of the survey asked for general comments - 1,893 people spoke (we read all of them) - and common threads are also included here. All results are published on the last page.