One Man and His Shoes

One Man and His Shoes

One Man and His Shoes

How did Air Jordans become a multi-million dollar cultural phenomenon? This documentary examines the ground-breaking marketing strategies behind the sneakers' success and their social impact.

2020UK
DocumentarySport
Director:
Yemi Bamiro
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FilmInk

FilmInk

press

An examination of how popular culture can be hijacked and hacked, how humans can be manipulated into associating athletic ability, competitive success, self-worth, desire and esteem – with a shoe.

FilmInk

FilmInk

press

An examination of how popular culture can be hijacked and hacked, how humans can be manipulated into associating athletic ability, competitive success, self-worth, desire and esteem – with a shoe.

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