Out now on demand, Out now on dvd/blu-ray

The Spark of Life, Movie

The Spark of Life (La chispa de la vida) 2011

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From the director of The Last Circus comes this Spanish comedy-drama about a washed-up advertising executive who trades his dignity for cash, exploiting his own bizarre and fatal predicament. Co-stars Salma Hayek. More

Unemployed and broke, Roberto (José Mota) leaves another failed job interview and wanders lost through a construction site. He falls, landing on a steel rod which becomes partially impaled in his skull. Immobilised but still functioning, emergency services are at a loss on how to free him. As the accident generates a media circus, Roberto is struck by an idea: he can milk the situation, sell the TV exclusive and secure his family's future.

Also released under the title As Luck Would Have It. Hide

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Press Reviews

Hollywood Reporter

With Alex de la Iglesia at the unsteady wheel, this intermittently entertaining film – which either pays homage to or steals from Billy Wilder’s Ace in the Hole – never quite settles on a tone. Full review.

IndieWire (USA)

One of the treasures of the Tribeca Film Festival. Full review.

Screen Daily (USA)

Despite an enthusiastic performance by Salma Hayek and punctuated by a few amusing moments and visual flourishes the film only hits its targets intermittently. Full review.

Twitch Film (USA)

It is an odd pairing, but it seems to work, as the story is tight and Iglesia's indelible style oozes from every frame. Full review.

Variety (USA)

Entertaining but unsubtle satire on the moral confusions of a marketing/media-drive world. Full review.