One Man and His Shoes

One Man and His Shoes

One Man and His Shoes

How did Air Jordans become a multi-million dollar cultural phenomenon? This documentary examines the ground-breaking marketing strategies behind the sneakers' success and their social impact.

202083 minsUK
DocumentarySport
Director:
Yemi Bamiro

Streaming (4 Providers)

One Man and His Shoes / Reviews

The Guardian

The Guardian

This is a heartbreaking story, but the film leaves it very late to tell it.

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The Times

The Times

Skilfully crafted, if oddly balanced.

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Sight & Sound

Sight & Sound

One Man and His Shoes is an alarming depiction of fashion and its victims.

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Little White Lies

Little White Lies

This documentary builds on its innocuous premise to create a film that is intelligent, nuanced and fascinating.

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Time Out

Time Out

The film’s about-turn takes you by complete surprise, and could have done with some preamble.

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FilmInk

FilmInk

An examination of how popular culture can be hijacked and hacked, how humans can be manipulated into associating athletic ability, competitive success, self-worth, desire and esteem – with a shoe.

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