POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold

Morgan Spurlock (Super Size Me) takes on the billion dollar business of product placement in Hollywood.

"The man who risked cardiovascular meltdown to illustrate the perils of a trip to McDonald’s now risks being iced as a total sell-out for his ingenious assault on the billion-dollar business of product placement. As its title surely warns, Morgan Spurlock’s documentary is the most riotously upfront assemblage of mismatched brand endorsements you’re likely to encounter outside morning television. (Anyone for Mane ‘n Tail, the horse-human crossover shampoo?) When the fearless documentarian isn’t glugging POM Wonderful, applying Ban deodorant or flying JetBlue, he’s revelling in the meetings, the brand consultations, the pitches and the deals that enabled him to entirely fund his exposé of product placement from product placements." (Source: NZ International Film Festival 2011)

2011Rating: M88 minsUSA
Documentary

Streaming (2 Providers)

POM Wonderful Presents: The Greatest Movie Ever Sold / Reviews

Variety

Variety

A consistently amusing and not entirely vacuous stunt.

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The New York Times

The New York Times

Even more amusing than "Super Size Me," the documentary that put Mr. Spurlock on the moviemaking map in 2004.

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Roger Ebert

Roger Ebert

The movie is quick and cheerful, and Spurlock is engaging.

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New Zealand Herald

New Zealand Herald

Is he selling secrets or selling out?

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Los Angeles Times

Los Angeles Times

Spurlock creates a good time along with some surprisingly salient observations as he tries to keep his balance on this very slippery slope.

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Hollywood Reporter

Hollywood Reporter

So don't tell Spurlock he can't have his cake and eat it too. In Greatest Movie, he gleefully accepts his sponsorships on camera just to show you how wrong this all is.

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A.V. Club

A.V. Club

The results are scattershot but entertaining, and occasionally eye-opening.

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