
Variety
If The Joneses were pure farce, which it isn't, Borte could have gotten away with a lot. Likewise, the picture might have succeeded if it were all a bit funnier and a little less mean-spirited about spending, debt and envy.
Full reviewComedy starring David Duchovny and Demi Moore
A seemingly picture-perfect family moves into an upper-middle class suburban neighborhood. But in reality they are a fake family commissioned by a marketing company as a way to introduce new luxury-level products to neighbourhoods by using undercover marketing techniques.
LessIf The Joneses were pure farce, which it isn't, Borte could have gotten away with a lot. Likewise, the picture might have succeeded if it were all a bit funnier and a little less mean-spirited about spending, debt and envy.
Full reviewWhat could have been a biting black comedy taking product placement to the logical extreme instead is so obviously predictable that even a savvy cast led by David Duchovny and Demi Moore can't sell it.
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