Mr. Magorium's Wonder Emporium

"Sprinkles in charming moments but ultimately doesn't evoke enough wonderment to overcome its tongue-twisting title and completely win over adults along with kids..."

"For all its playful touches and neat-o nostalgia for nondigital entertainment, the whimsy feels forced..."

"It's not "The Wizard of Oz," and its cotton-candy fantasy of a story line is definitely aimed at very young children. But it's well made, and adults likely will find themselves yielding to its gentle, whimsical charm..."

"Hoffman has countless characters inside of him, and this is one of his nicest..."

"For a movie built around a brightly-colored, magical toy store, Mr. Magorium's Wonder Emporium is surprisingly forgettable. In fact, it's most wondrous feat is just how it manages to waste good actors and fine performances..."

"Structurally it’s a bit ragtag, but, as your mum would say, it has its heart in the right place. For all its wilful oddness it’s enchanting, imaginative and genuinely moving..."

"Mr Magorium's Wonder Emporium is not exactly sappy, but the light fanciful stuff becomes weighed down by boring grown-up issues of self-doubt. Most kids will get very wriggly and restless during this surprisingly empty, laugh-free, family drama..."