Pink Ribbons, Inc.

Documentary exposé on the industry and culture around breast cancer foundations, focusing on the rise of corporate involvement in fund-raising and its impact research into the disease.

"Léa Pool explores the history of breast cancer treatment, corporate fundraising, the rise of some key fundraising bodies and the presen­tation of breast cancer campaigns in media... According to the film, the undue emphasis on awareness and the search for a cure has skewed the types of research being done. A doctor explains how there's little data on the cause of breast cancer. Which raises the question: how do you cure something if you don’t know what causes it? From car manufacturers to fast food companies to professional sports leagues, corporations have wholeheartedly embraced the effort - but many of the campaigns to raise money have done more for the companies than for the cause." (Toronto Film Festival)

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